![Sukh Sadhra [#55]: Selling Out the Premiership Rugby Final Two Years Running](https://s3.castbox.fm/09/e6/75/95f9edb4fc79e2e02074f0ed47ba1606e2_scaled_v1_400.jpg "Sukh Sadhra [#55]: Selling Out the Premiership Rugby Final Two Years Running")
Sukh Sadhra [#55]: Selling Out the Premiership Rugby Final Two Years Running
Description
On today’s episode, I’m joined by Sukh Sadhra, Head of Marketing at Premiership Rugby - the top tier of English club rugby union and home to some of the most iconic teams in the game.
Sukh’s background spans roles at Betfair, Sky, and experience-tech company Pollen, where he led CRM and brand communications, giving him a uniquely data-driven and fan-first approach to sports marketing.
In this conversation, we unpack Sukh’s marketing philosophy, how he’s repositioning Premiership Rugby for a new generation of fans, and why the Final at Twickenham has become a sell-out event two years running. We talk creativity, conversion, culture, and what it takes to turn a rugby match into an unmissable experience.
Timestamps
02:00 - Sukh’s Journey
08:00 - Data-Driven Marketing Strategies
18:00 - Collaboration with Clubs and Centralized Data
24:00 - Joint Marketing Efforts with RFU
28:00 - Building Player Profiles and Social Media Presence
32:00 - Selling the Final as a Premier Event
41:00 - Influencer Partnerships and Social Media
48:00 - Future Focus: Rebranding and Player Strategy
Additional Links
The Gallagher Premiership Final is officially SOLD-OUT!
Connect with Sukh on LinkedIn - Here
Connect with Andy on LinkedIn - Here
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